Customer Insight helps you both create new customer relationships and strengthen your existing ones. Customer Insight gives you a deeper understanding of your customers’ needs, behaviors and preferences, allowing you to create personalized and relevant experiences that strengthen customer loyalty and drive sales. By analyzing customer data and journeys, you get tailored insights that help you make informed decisions, optimize marketing and maximize business potential – all to build long-term, successful customer relationships.
With Customer Insight, you can easily create customized marketing messages and personalized customer journeys for both small and large audiences, whether you’re targeting B2B or B2C. Advanced AI from Microsoft gives you valuable insights that you can quickly analyze to reach your goals faster and easier. You also get an event module that makes it easy to create landing pages, forms and invitation lists and get full control of all your events. Customer Insight Journey is also fully integrated with other parts of Dynamics 365, such as Sales Professional, which makes collaboration between sales and marketing easy and efficient.
Create smart marketing automation
With Customer Insight Journey you can create both simple customer journeys and really complex customer journeys, there are also several ready-made templates of customer journeys to use so that you can always reach out to the right person when you want.
Look professional
Customer Insight Journey makes marketing and customer communication easier with smart features and integrations. Customize your emails and events with your own brand profiles, follow your graphic profile and use design tools or templates to look professional. Also get help with ideas and wording via Copilot.
Take control of consent
Customer Insight Journey’s Consent Center makes it easy to manage and collect consent from your customers. With clear and customizable options, you can ensure that all customer data is handled correctly and in accordance with legal requirements, while building trust through transparent communication.
Get key insights
You also get smart insights so you can see where people are most engaged with your emails, where they click, opening times and much more! By switching on Customer Insight Data, you can also unite transactional, demographic and behavioral data with AI-powered identity management for a holistic view of customers. And get to know your customers even better.
Connect events and marketing
Customer Insight Journey also includes an event module, where you can easily create landing pages with registration forms for your events. You also get a clear overview of your events where you can easily see who has registered and who has not. Where you can easily sync this with your marketing lists and customer journeys so you can send out reminders and other information.
Simplify collaboration between marketing and sales
By integrating Customer Insight with Sales Professional, marketing and sales can easily follow up on leads, insert contacts into the right marketing lists and ensure that all customers receive the right information. You can also integrate it with your website, so when you have a lead on the website and fill out a form, it is directly connected to the Customer Insight Journey.
