Meet the People behind Zelly
The fantastic team
We’re here to help with any questions you may have.

Rickard Rosén

Jenny Wiebe

Magnus Persson

Karl Jernström

Simon Krook

Kim Ullberg

Olle Lagerqvist

Cristobal Araneda

Simon Campelo

Alexander Westring

Emelie Stålhem

Robin Hedberg

Robin Bremsén

Katrin Andersson

Robert Hellman

Simon Frygnegård

Johan Hagman

Annette Pietrzak

Laura Johnsson

André Isberg

Lukas Näslund

Amanda Hansson

Phoebe Hammarlund

Charlotte Lindberg

Victor Widelund

Victor Luque

Jesper Oja

Måns Hellström

Jonathan Sabelström

Henrik Sedelius

Jan Knapek

Joakim Härsing

Daniel Öhman

Sofia Gränd-Bäck

Alexander Hansson

Julia Saving

Joakim Lind

Rickard Rosén
I believe in assuming success in everything you do, which I try to apply in my leadership and entrepreneurship. I have gone through the tough sales school of life and have worked in the IT industry since 2007. Together with my co-founders, I saw a gap in the market to fill. To deliver user-friendly, high quality and modern cloud services, regardless of the size of the company. It was the start of an exciting journey that is far from over. My colleagues usually have to hold on because when you work with me, things move fast!
Interests/hobbies: On weekends I like to take the family out on adventures in the local area. It will be everything from ice skating, forest walks or adventures in the garden with the kids in the wheelbarrow. Will also be some fix in the garden and on the house. Golf is also a big interests but there was more of it before I had children.
Application I can’t be without: I get a lot of efficiency in my workday when I run Team Meetings!
Favorite Microsoft application: Power BI

Jenny Wiebe
I have an academic background with a Master’s degree in Management of International Business and a Bachelor’s degree in Business Administration. I started my career at Microsoft EMEA office in Dublin where I worked as Corporate Account Executive. The experience from there has given me a good foundation to stand on in my current role where understanding the entire Microsoft Cloud is important as my team works on all Microsoft platforms. I am interested in relationships and my strengths as a leader are that I am responsive, that I trying and wanting to understand. I like the team and to develop as a leader it is important for me to be close to the organization and my team. Only then can I gain an understanding of how the teams work and then make better decisions. I think it is important that leaders realize the importance of be a good role model, that’s when you build the team. When there is a team dinner, I like to have a finger in the game what to order so I can try everything that sounds good on the menu!
Interests/Hobbies: Once a horse girl, always a horse girl. So spends a lot of time in the stable but also at the gym. Traveling and discovering new places is my driving force and if I get to do it with friends and family, I am at my happiest.
Application I can’t be without: Teams, I start and end my days on Teams.
Favorite Microsoft application: Power BI, the ability to visualize data to be able to analyze and make right decisions is a superpower.

Magnus Persson
I have a background as an IT consultant and Citrix specialist. At Zelly we have I’ve done most things on the technical side but enjoy my current role where I get to coach support and operations technicians in their work.
Interests/Hobbies: Love to golf on early Sunday mornings, the rest of the time to spend with my fiancée and our 2 children.
Application I can’t do without: Reddit/Golf Gamebook
Favorite Application within Microsoft: Teams – Being in contact with internal and external people in a fast and smooth way is vital.

Karl Jernström
I have a background characterized by IT, customer relations and B2B where I have previously worked at one of the world’s largest distributors and one of Sweden’s largest IT reseller. As Senior Cloud Advisor I am a consultative advisor to both existing and new clients. I constantly make sure that my technical knowledge is updated through various certifications and events. organization, I also have the honorable role of chairing the celebration committee and making sure we celebrate our successes in the best way possible!
Interests/Hobbies: As long as it’s a few degrees above zero, it’s golf for the whole the slant, slightly addicted to hitting balls on the range! Winter time is played the very padel. The gym is with me all year round.
Application I can’t be without: Podcaster & Instagram
Favorite Microsoft application: Teams

Simon Krook
Previously, I have worked at established IT resellers where I, among had the opportunity to specialize in Microsoft Surface. I have also had time for a turn at a start up within SaaS. I are passionate about long-term customer relationships where the solution we deliver is adapted to the needs of the business. I go internally under nicknamed Captain Krook as I am the captain of our soccer team FCZ.
Interests/Hobbies: Food, Travel and Football (DIF)
Application I can’t be without: Google Maps
Favorite Microsoft application: Microsoft Teams

Kim Ullberg
I most recently came from a position where I worked more technically with IT, everything from project managing RPA projects to building simpler flows in Power Automate. Before that, I have always worked with sales and have sold everything from drills to stoves. I really appreciate the feeling of finding the right product/service adapted to the customer’s needs. Identifying a frequently recurring process to automate can save many valuable hours for one or more users.
Interests/Hobbies: Music, Singing & Gaming
Application I can’t be without: Waze
Favorite application within Microsoft: Teams! Quick contact with colleagues and customers and a great tool for meetings!

Olle Lagerqvist
From Norrköping and Pernillabacken, skiing led me out into the world. After 5 years in the ski world, including as a destination manager and off-piste guide in Japan, new challenges attracted me and I went back to school. After 3 years on the Marketing Management program at Jönköping University and a time in the marketing world, I met Rickard Rosén, CEO of Zelly, and the management team at Aderian group during a trip to Japan. The rest is history!
In my role as Microsoft Program Manager, I am responsible for supporting, managing and developing the customer’s journey within Cloud and contributing to a stronger value creation through close collaboration with Microsoft.
Interests: Sports in all its forms, especially skiing, kite/windsurfing and cycling.
Applications I can’t live without: Outlook/planner
Favorite Application within Microsoft: Teams

Cristobal Araneda
Love to learn new things, worked 15 years in IT. What attracted me to Zelly was the forward-looking way of working, and the friendly working environment
Interests/Hobbies: Stock market, boxing, family
Application I can’t be without: Avanza Appen
Favorite Microsoft application: Visual Studio Code, Command Prompt

Simon Campelo
I have a broad IT background in several areas, ranging from traditional IT, Teamleader, Citrix, Azure and Microsoft 365 which has been the focus in recent years. Working with customers in both small and large projects is really exciting, no two projects are the same which is very motivating. The best thing is to be able to help customers with everyday problems with smooth IT solutions and to always deliver that little extra. Always appreciated! A lot of football has also occurred over the years and already day one at Zelly they have tried to recruit me to the football team, they do not seem to have understood the situation that the shoes are on the shelf, the challenge for them is to demolish that shelf;)
Interests/Hobbies: Football (AIK), Music, Family & Friends
Application I can’t be without: OneNote
Favorite Microsoft application: Teams

Alexander Westring
I have a bachelor’s degree in logistics from Linköping University. Since graduation, I have mainly worked with controlling and business analysis, both in retail and grocery trade. With analysis as a common denominator, I found my calling in business intelligence in general and Power BI in particular after several years of struggling in Excel. In my spare time, I play raven soccer and enjoy hanging out with family and friends.
Interests/Hobbies: Bajen, spending time with family and friends, football and Bajen. And Bajen.
Application I can’t be without: Teams
Favorite Application within Microsoft: Power BI and Excel

Emelie Stålhem
I come most recently from AdRelevance and then worked as a Paid Media Specialist with advertising on Google & Social Media for a number of retail companies. Before that, I was Marketing Manager at Gibon, which is an IT company. I have a broad competence in marketing, where I love to create and be creative. But also setting strategy for digital marketing where data and analysis are also an important part of the digital journey.
Interests/Hobbies: In everyday life I love training in different forms, gym, kickboxing and other fun. Otherwise, I spend a lot of time with my family & friends and love to discover new things with them. Traveling with my loved ones is the best thing I know!
Application I can’t be without: Spotify. Listening to music & podcasts every day!
Favorite Microsoft application: OneNote. Living in my OneNote where I take notes and create copy for different content every day.

Robin Hedberg
I started at Zelly as an intern during my YH training as Cloud Advisor. This was when the company was just starting up and I came in as one of the the first employees. From then to today has been an exciting journey where I have been involved in building sales from the ground up. I have a strong interest in technology that has been useful along the way. The is also worth mentioning that I am the competition manager for our internal golf competition Zelly Open, a task I take very seriously!
Interests/Hobbies: Golf, Padel and Football (AIK)
Application I can’t do without: Messenger
Favorite Microsoft application: Microsoft Teams

Robin Bremsén
When I joined my first employer in the IT industry, I was asked if I could take responsibility for Microsoft license sales. Several people in the room laughed when I answered yes and quickly realized that this would be a challenge. Today, I am very happy that I took on this responsibility as it was the start of my relationship with Microsoft. After many years as an employee both at Microsoft partners and at Microsoft, I am very happy with my work as Customer Success Manager at Zelly.
I am passionate about showing customers the value of Microsoft’s products and services and lifting customers’ opportunities with the help of IT to new heights.
Feel free to contact me and I will tell you more about how we work on Customer Success and how we can help you.
Interests/Hobbies: I am what many would say a gourmand, I love to explore food cultures both by going to restaurants or cooking at home, to this I enjoy a beer from some small-scale brewery. I also have a great passion for traveling, which unfortunately has not been as much in recent years.
Application I can’t do without: Google Maps where I meticulously add labels, plan trips and much more.
Favorite Microsoft application: Teams, we had a complicated relationship at first but now I couldn’t live without it.

Katrin Andersson
I have a background as an accountant where I have encountered many different businesses and challenges that have given me a lot of perspective. Finance for me is so much more than debit and credit. What attracted me to Zelly was having great insight and influence over the entire business process and getting to work at a digital company. I’m usually told that I’m too social to be a CFO. But when the financial statements are due or the results are to be presented, there is silence.
Interests/Hobbies.Padel, golf, fishing and traveling.
Application I can’t do without:Bank ID
Favorite Microsoft application: Power BI & Teams

Robert Hellman
I had several years of experience in IT support before I stepped in front of the doors at Zelly. Here I have had the honor of being Team Lead for the Service Desk but now I’m a technician in our exciting business area Business Applications. I like when things are neat and organized, and I’ve become Zelly’s unofficial handyman at the office. I do also have a few to many soccer jerseys at home, it’s been a bit of a hobby of mine to collect them.. Glad to add FCZ jersey for the collection (Zellys raven law).
Interests/Hobbies: Sports and music
Application I can’t be without: Spotify
Favorite application within Microsoft: Teams

Simon Frygnegård
When I was training as an IT Security Specialist at Xenter I did my internship at Zelly. When I was offered a position, I was quick to say Yes! Support Technician is a broad and varied role where I get to talk to customers from all over the world. It’s especially fun when you get to show a customer a new function that they had not previously used. I am called the butcher in the office, take me to a Black Jack table and I’ll show you why
Interests/Hobbies: Gym, skiing & hanging out with friends
Application I can’t be without: Teams
Favorite application within Microsoft: Notepad

Johan Hagman
My favorite part is when you can solve the customer’s case quickly and elegantly but I don’t give up easily when difficult cases come in. I do not made my debut in the FZC (soccer crust team) before my first day at Zelly, don’t know if it was an unofficial final recruitment test or not but I seem to have made a positive impact even before my first day.
Interests/Hobbies: Golf, exercise & food
Application I can’t be without: Teams
Favorite Microsoft application: Excel

Annette Pietrzak
I have previously worked as an accountant where I gained insight into different companies and industries but have since stuck to the tech industry where I love the pace and rapid development. Speaking of development, I have followed Zelly’s development from the side in recent years and am very happy and proud that I am now one of the team of all Zellys. Finance for me is more than numbers and reports, it is the heart of the company with many contact surfaces, here I thrive best!
Interests/Hobbies: Music, dancing, singing and running
Application I can’t do without: Instagram, Runkeeper and BankId
Favorite Microsoft application: Excel

Laura Johnsson
I have a double bachelor’s degree in Innovation Technology and Management where I then chose to do my Master’s degree in Management. When I finally stepped out into the working world, I quickly got stuck in the ITindustry where I have worked with recruitment, marketing, internal development projects and communication. I identify with entrepreneurship, having grown up with a In the office, I am the one who establishes different expressions and abbreviations. My favorites at the moment are Good vibes only, DOOO/MOOO (Daddy or Mommy out or office), MUS (Meeting Without End) or LUS (Lunch Without End).
Interests/Hobbies: Passionate about girls & women’s hockey but tries to play decent padel and ski as much as possible in the Alps!
Application I can’t be without: Instagram & Linkedin
Favorite Microsoft application: Teams!

André Isberg
Been a bit of a “computer nerd” as long as I can remember, hence the choice of industry was very obvious to me when it came to working life. Even though I initially worked with sales of IT, I have now changed focus and now go all in as a technician. When colleagues talk about me, they probably talk mostly about efficiency and maybe energy, I like to be the first in the office and get as much as I can out of the days.
Interests/hobbies: I have a great interest in cooking and rarely say no to a padelmatch. During the winter months, you can find me on the ski slopes or off-piste.
Application I can’t do without: Teams or Authenticator
Favorite Application within Microsoft: PowerApps

Lukas Näslund
I have followed the traditional ITcareer path via the service desk. When Zelly launched its Dynamics 365 & Power initiative Platfrom it became natural to invest in it. Partly because I like systems and automations but also because I got André Isberg as my mentor. Usually called Isberg Junior by my colleagues, an honorable nickname! That we also have the same glasses is just a coincidence. What I like most about my job is when you find a smart function or flow that simplifies things for users. I also like that I get listen to an unlimited amount of dance music.
Interests/Hobbies: Football, golf and running
Application I can’t be without: Our proprietary PowerApp EZ used for project management and time reporting
Favorite application within Microsoft: Power Automate

Amanda Hansson
I traveled from Småland to get my bachelor’s degree in business administration at School of Economics at the University of Gothenburg. He then continued his journey to Stockholm and a career in sales. After some great conversations with Cellys CEO decided I decided to send in a spontaneous application and the rest is history. I am the responsible for sales and development of our rapidly growing business area business area Dynamics 365/Power Platform. As an account manager I advise in our customers’ questions regarding their current and desired business processes and how system support can streamline their operations. In the background of my team meetings you can sometimes hear my dog Harry trying to steal the show. Good thing he’s cute…
Interests/Hobbies: Football and Harry (not Harry Kane, but my dog Harry Hansson)
Application I can’t be without: Teams
Favorite Application within Microsoft: Dynamics 365 sales😉

Phoebe Hammarlund
I have previously worked with technical support and training of new coworker at my previous employer. I take the pedagogical with me into the role of Cloud Support Technician on Zelly. To be able to talk with users is fun and challenging. I am FCZ (Zelly’s raven football team) biggest supporter and rarely misses a game!
Interests/Hobbies: Soccer (AIK), a nice AW and scrollingFacebook pages about naked cats
Application I can’t be without: Spotify and Podcast
Favorite application within Microsoft: Word

Charlotte Lindberg
Before joining Zelly, I have worked at Microsoft for the last 6.5 years. Both as a technical advisor in presales and most recently, as a Customer Engineer, in postsales. As a Customer Engineer, I focused on Intune as a product and held technical workshops, consulting, implementation of shorter and longer customer projects.
Working in a global role but sitting alone in Sweden, everyday life became quite boring – and Zelly became the obvious choice!
Interests/Hobbies: Cooking, gaming, traveling and anything creative.
Application I can’t do without: According to the screen time function on iPhone – Instagram
Favorite Microsoft application: Microsoft Intune

Victor Widelund
Got wind of Zelly through my twin brother who had applied for a position here, so when a suitable position was posted, I was quick to apply. I have a traditional IT support background which is a good foundation to stand on in my current role as Cloud Technician within Modern Workplace. Working in customer projects is both educational and challenging. My favorite part is the contact with the end users. All of them should contribute something to a workplace and I have taken the role of the one who rarely say no to an aw. Feels good to be able to contribute 😉
Interests/Hobbies: Beer brewing, soccer (Hammarby), Golf
Application I can’t be without: Notepad
Favorite application within Microsoft: Teams

Victor Luque
I am basically an Automation Engineer from KTH but with a curiosity for IT that I couldn’t ignore, hence the career change. As a Technical Lead for Modern Workplace is the drive to constantly learn new things things that are central. Also working with my team and working towards common goals with the IT contractor. I could be the reason why we almost always have licorice pipes in the office.
Interests/Hobbies.
Application I can’t do without.
Favorite Application within Microsoft:

Jesper Oja
Print was the gateway to my ÍT career where, after a few different technology services has given me a broad foundation to stand on. As a Cloud Technician within Mordern Workplace it’s about being the best when it counts, that is, the live setting of a new environment. I like it best when I get to work together in a team both internally but also on the customer side. Even when I get challenge a colleague to a ping-pong match and, at best, go back to your desk as the winner!
Interests/Hobbies: What would life be without music?
Application I can’t be without: OneNote
Favorite Microsoft application: Teams

Måns Hellström
Måns has been at Zelly since 2021 and currently works as a cloud technician within Azure, where he has overall responsibility.

Jonathan Sabelström
I have employee number 1 at Zelly and have therefore been here from day one. I have been a technology geek since first contact in childhood and have worked in industry since my first employment. I would even venture to say that I was at the cloud products early on when they were lasered. My colleagues seem to think that I am Shurgard, it’s this and that that they want to store at my house. Apparently it’s not enough to be the Architect of the server storage…
Interests/hobbies: In my spare time I like to glide around in the boat under in summer and cross-country skiing in winter. In spring it is usually training for the Stockholm Marathon.
Application I can’t do without .
Favorite Microsoft application: Teams

Henrik Sedelius
My career started on the golf course but naturally transitioned to the ITindustry. I’m happy as a clam with a working day that consists of virtual servers and networks. As it says on my coffee mug, a technician solves everything!
Interests/Hobbies: Rrenovating a boat right now. Otherwise, it goes most of my free time to my young son.
Application I can’t be without: Teams, mRemoteNG, VS Code
Favorite application within Microsoft: Winmine

Jan Knapek
I started my career as a support engineer at a startup that focused on on delivering a Citrix platform to SMB and have since moved on to various roles as operations engineer and TAM. At Zelly I have continued in these footsteps but stepped into the cloud. I would perhaps say that the most fun is that we are at the forefront and ensure that our customers have the latest in Azure. I am particularly pleased when I get to talk to customers and find solutions that they feel really happy with.
Interests/Hobbies: Playing guitar, weight training & hanging out with Sambon
Application I can’t be without: Reddit
Favorite Microsoft application: OneNote

Joakim Härsing
I started at Zelly as a sales intern but I realized pretty quickly that it’s more fun to answer incoming calls where someone wanted my help than cold outgoing calls, so I quickly switched to the service desk. After few years there, it was time for a new challenge and today I am mainly with our Modern Security Service. Much joking at my expense internally about my I have to put up with Åkersberga as a place of residence, but I will not be broken down bythe people of Värmdö.
Interests/Hobbies .Games & Music
Application I can’t be without.Sticky notes
Favorite application within Microsoft: Microsoft Teams

Daniel Öhman
When I got tired of selling screws, I took the opportunity to take a position as support technician at Zelly. This was early into the Zelly journey and I have grown together with the company. I like the customer contact and getting how to help.
Interests/Hobbies: Music
Application I can’t be without: Notepad
Favorite Microsoft application: Teams

Sofia Gränd-Bäck
Right after I graduated in communication and marketing at Stockholm University, I jumped on the Zelly train. Zelly looked a little different when I started, as Zelly was only 1 year old and has therefore grown a lot since then. I have been and still am a bit of a jack of all trades when it comes to Zelly’s marketing department where I have worked with everything from web, brand awareness and content marketing etc.
Interests/hobbies: Great interest in skiing, where I have a dream of living in the Alps sometime in life. Otherwise, padel and tennis are very close to my heart, where I like to spend a few hours a week.
Application you can’t do without: Pinterest
Favorite Microsoft application: PowerPoint

Alexander Hansson
It all started in Uddevalla when the teenage boy disassembled dad’s new Pioneer stereo, a few years later my Playstation 1 got a round too! Managed to get both together after many ifs and buts, ran to the parents and explained how the technology was built and worked, my way. Whether my parents really appreciated the situation does not tell the story. I think the situation has shaped me to what I love to do today, pull down the complexity of advanced technology and explain and show how it actually works and what value it provides. I think it’s an important component as today’s technology is difficult to navigate sometimes.
Since 2011, I have trained and built strategies for management teams, IT departments and users in Microsoft solutions. In other words, supported companies on their digital journey at various levels. Worked many years at Microsoft as a solution specialist, was involved when Office 365 was launched, then continued out into the partner level and the latest effort was at a Microsoft training partner. Has lectured and conducts workshops in Azure, Microsoft 365, Security, GDPR etc. against both private and public sectors
In my role at Zelly, I work to increase but also to provide the right knowledge around Microsoft technology to our customers. Support management teams and users in their journey with modern technology, find the right activity that provides an increased level of maturity and confidence in the use of technology. This is combined with the fact that together we also find new technologies that are cost-effective and provide positive benefits for the organization.
Interests/Hobbies: Adventures with family beats everything. Otherwise, I am an old tennis player where I try to be active even today! When the conditions are good, I like to put on my life jacket and trim the sails right on the lake.
Application I can’t do without: Spotify and PredictWind
Favorite Application within Microsoft: Microsoft Teams & To Do

Julia Saving
I have an academic education in finance and have always been interested in working with finance. In previous workplaces, I have had very varied roles ranging from salespeople in small companies to site manager at a large padel facility in Spain. Zelly attracted me immediately as I have a great interest in finance and trying new things. Colleagues and environment contribute to a fantastic atmosphere in the workplace and I really look forward to my future at Zelly.
Interests: Travel, food, sports.
App: Spotify
Microsoft: Teams

Joakim Lind
I am a goal-oriented and committed person with a background in economics and business studies. Over the years, I have gained experience in sales in several different industries, and most recently I worked at a major IT company.
I came into contact with Zelly through my current manager, who recruited me through mutual contacts from a previous employer. When I first heard about Zelly, my curiosity was immediately aroused and today I feel very grateful to be part of the journey and develop together with the company. Sales is something I am passionate about, especially the opportunity to build strong relationships and the creation of solutions that exceed customer expectations.
Interests/hobbies: In my spare time you can find me either at the gym, out on the lake with my fishing rod, behind the DJ booth or on the tennis court.
Application I can’t do without: Spotify as I listen to music every day and am also active in music outside of work.
My favorite Microsoft app is Teams, which I find invaluable in my daily work.