{"id":367642,"date":"2026-03-18T12:02:10","date_gmt":"2026-03-18T11:02:10","guid":{"rendered":"https:\/\/zelly.se\/okategoriserad\/zelly-gets-an-updated-look-same-team-stronger-whole-with-aderian-group"},"modified":"2026-05-11T14:56:21","modified_gmt":"2026-05-11T12:56:21","slug":"zelly-gets-an-updated-look-same-team-stronger-whole-with-aderian-group","status":"publish","type":"post","link":"https:\/\/zelly.se\/en\/okategoriserad\/zelly-gets-an-updated-look-same-team-stronger-whole-with-aderian-group","title":{"rendered":"Zelly gets an updated look &#8211; same team, stronger whole with Aderian Group."},"content":{"rendered":"\n<p>Aderian, a group of leading local IT companies, is launching an updated visual identity that more clearly shows the connection between the group and its local companies. With the strength of the local and the power of collaboration, Aderian together offers one of Sweden&#8217;s leading specialist competencies in IT, AI, security and cloud services. <\/p>\n\n<p>During the spring, a new visual expression of our common brand will be launched and gradually implemented in all companies in the group. The new expression includes an updated logo, color palette and design, and clarifies the connection between the companies and Aderian. <\/p>\n\n<p>The aim is to create greater clarity and recognition, giving customers even better conditions to benefit from the group&#8217;s joint specialist expertise while maintaining the commitment that characterizes the companies.<\/p>\n\n<p>Aderian is based on each company continuing to run its business as before &#8211; close to its customers and with an approach that creates the highest customer value. By bringing together leading companies in our group, we can combine the best of both worlds: deep local roots and customer proximity, together with the excellence, capacity and strength that few individual players can offer on their own. The updated brand reflects the strength of locality and the power of collaboration, and strengthens our position as a group where we will be the leading IT specialist.  <\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&#8211; In working on our new visual expression, it has been crucial for us to preserve each company&#8217;s strong local identity and the relationships built over time. At the same time, we want to show more clearly that we belong together and strengthen our common brand &#8211; an Aderian that we are all very proud of. It also makes it easier for customers and partners to understand the breadth and strength of our combined offering,&#8221; says Christian Dempe, President and CEO of Aderian.  <\/em><\/p>\n<\/blockquote>\n\n<p><strong>Process and change<\/strong><br\/>Our companies and entrepreneurs have been involved in the work on the new brand. In the process, the companies have contributed with perspectives from both customers and partners, along with their local market knowledge, entrepreneurial drive and expertise. <\/p>\n\n<p><strong>What the change means for customers:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>More consistency across Aderian companies &#8211; it will be easier to understand which companies are part of Aderian and how they are related<\/li>\n\n\n\n<li>Same local contact persons and companies<\/li>\n\n\n\n<li>Same commitment, delivery and relationship<\/li>\n\n\n\n<li>Access to even broader specialist expertise through Aderian<\/li>\n<\/ul>\n\n<p>The change will take place gradually in the spring and beyond.<\/p>\n\n<p>You can read more about Aderian as a group here: www.aderian.se<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aderian, a group of leading local IT companies, is launching an updated visual identity that more clearly shows the connection between the group and its local companies. With the strength of the local and the power of collaboration, Aderian together offers one of Sweden&#8217;s leading specialist competencies in IT, AI, security and cloud services. During [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":367645,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-367642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-okategoriserad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\r\n<title>Zelly gets an updated look - same team, stronger whole with Aderian Group. | Aderian Zelly<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/zelly.se\/en\/okategoriserad\/zelly-gets-an-updated-look-same-team-stronger-whole-with-aderian-group\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Zelly gets an updated look - same team, stronger whole with Aderian Group.\" \/>\r\n<meta property=\"og:description\" content=\"Aderian, a group of leading local IT companies, is launching an updated visual identity that more clearly shows the connection between the group and its local companies. 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